Upscale Makeover Makes Fourth Avenue More Appealing

Written By Aby Thomas | January 21, 2013
2019%2f09%2f13%2f12%2f21%2f41%2f3672e74c 62e5 4605 ba8a 14bf35dc2cdf%2ffile

While Greenwich Village is already home to some of New York City’s most popular haunts, the neighborhood is now seeing a number of new trendy establishments open up in the area along Fourth Avenue. The six blocks between Astor Place and Union Square have been undergoing a makeover of sorts over the past few years, and this once overlooked locality is now seen as a great location for all kinds of businesses.

From bars to bookstores, Fourth Avenue now has a number of interesting locations for people to hang out. Unlike some of the other hotspots in Greenwich Village, these businesses aren’t just wooing the NYU crowd. Instead, these establishments are targeting young professionals and families as their customers, many of whom are residents of the luxury apartment buildings that are opening up in the Fourth Avenue neighborhood.

For people interested in becoming residents of the neighborhood, Fourth Avenue does have a number of impressive luxury listings. For instance, check out the the prewar homes being offered at 59 Fourth Avenue. Apartment hunters will also be interested in the luxury condos being offered at 124 East 13th Street, with its excellent location one of its primary features. Also worth noting is 111 Fourth Avenue, which offers classic prewar apartments alongside a number of modern amenities.

With the neighborhood now having more upscale residents, establishments in the area are also sprucing themselves up to better cater to these new customers. A report in The Wall Street Journal quotes a business owner who says that though Fourth Avenue is enhancing its look and feel, the area hasn’t lost its pleasant neighborly quality, which is why the region continues to attract both new residents and new businesses.

Blog Archive


This information is not verified for authenticity or accuracy and is not guaranteed and may not reflect all real estate activity in the market. © 2021 REBNY Listing Service, Inc. All rights reserved. RLS IDX Data display by Elegran LLC. IDX information is provided exclusively for consumers’ personal, non- commercial use and that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.

Elegran LLC may or may not be the exclusive listing agent of the properties being displayed on All data displayed on is presented for informational purposes only and should be independently confirmed by all customers. All Information is compiled from both public and private sources including, but not limited to the RLS, MLS and ACRIS; each of which is assumed to be reliable. All information displayed is subject to errors and omissions regarding apartment specifications and final sale prices, and further, any unit listed may have had its listing withdrawn without notice subsequent to such information being compiled. No representation is made as to the accuracy of any description (ie: listing, close sale data, and/or building description) of any building or individual unit. All measurements and square footage are approximate and all information herein should be confirmed by customer and/or their attorney. Elegran LLC, its members, affiliates, and contributors adhere to New Your City, New York State, and United States Fair Housing Laws.