#SotW: The Trials and Triumphs of Greenwich Street

Written By Serena Horrigan | February 09, 2016 | Published in Elegran Insider

The Greenwich Street Project at 497 Greenwich Street

Details about 125 Greenwich Street – one of the most highly anticipated luxury towers of 2016 – are starting to emerge, revealing that the building will house 275 residences and stand 91 stories. Though its exact height is still undecided, the Department of Buildings estimates the Michael Shvo–designed tower will stand approximately 875 feet. While too short to gain “supertall” status, the tower will still be a striking addition to a street that has finally bounced back after a long struggle in the shadows, and ultimately, the ashes of the World Trade Center.

Greenwich Street, which runs from the Meatpacking District to the Financial District on Manhattan’s West Side, gets its name from the colonial days of New York, when the area that became Downtown was known as the Village of Greenwich, a redundant moniker given that Greenwich translates to “Green Village".

By the late 1700s, it had developed a reputation as one of the most desirable streets in the city, with its rows of beautiful red-brick, federal-style mansions. By the middle of the next century, however, elite New Yorkers had begun moving further uptown, and the private residences were divided up for multiple apartment dwellings, mostly inhabited by immigrants. Notable, poet Edgar Allan Poe lived on the street during this time, but left complaining of the dirt and noise caused by the seafood vendors on the street.

In 1867, an engineer named Charles T. Harvey built an elevated train track above the southern stretch of Greenwich Street near Battery Place. This eventually became the Ninth Avenue El that existed until 1940, and is an era when the West Side saw an influx of crime, derelict boarding houses, and brothels.

The street furthered its decline and diminished property value when the World Trade Center was built in 1973, slicing the street in two divided parts. And though the northern strip of Greenwich Street has had a burgeoning in the West Village, Soho, Tribeca, and the Meatpacking District, gainingd popularity as a residential destination in the last several decades, the portion in the Financial District didn’t come back into its own until the rebuilding of the Financial District post-9/11.

Modern day Greenwich Street has evolved to include an architectural tapestry of its original colonial federalist rowhouses and post-modern skyscrapers.

The Greenwich Street Project – Designed by famed architect Winka Dubbeldam, this futuristic glassy loft building at 497 Greenwich Street in Soho is a stunning contrast to its neighboring federalist rowhouses. A totally redesigned and renovated former warehouse, The Greenwich Street Project is home to 11 luxury lofts, and its hypermodern all-glass facade means the residences enjoys floor-to-ceiling windows, offering amazing views of the Hudson River. The loft condos feature expansive layouts, hardwood flooring, industrial-chic steel beams, and state-of-the-art kitchens and baths with luxurious finishes and high-end fixtures.

The amenities package at 497 Greenwich Street features a full-service fitness center with pool and sauna, exclusive wine cellar, private gardens, screening room, and a separate guest suite.

The Archive – Located at 666 Greenwich Street, The Archive was built in 1899 and is a New York City landmark listed on the National Register of Historic Buildings. This striking red brick facade was designed in the Romanesque Revival style and boasts double- height arched windows. Its residences feature loft-like residences with floor-to-ceiling windows that command truly spectacular city and Hudson River views, double-height ceilings, and glossy hardwood flooring. They feature state-of-the-art kitchens and baths, and many duplex floorplans are available.

The Archive offers a luxury amenities package that includes a full-service lobby with doorman and concierge, spectacular wraparound roof deck with outdoor lounge, and on-site grocer and drycleaner. The upscale Equinox fitness center is also on-site.


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