NYC Seller Stories: Ashley Koide

Written By Julia Troy | February 13, 2018 | Published in Elegran Insider
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Ashley Koide loves being a real estate agent because it gives her the opportunity to work for herself and constantly meet new people. She prides herself on creating strong bonds with clients, even if a deal falls through because she believes that’s the key to setting yourself apart and establishing lasting relationships. We recently sat down with her to learn more about what led her to a real estate career.

Can you tell me a bit about your background before you came to Elegran?

I attended the University of California, Santa Barbara for Environmental Studies, where I was heavily active in several organizations dedicated to student issues. Outside of school, I worked with small businesses and facilitated the process of becoming Green Business Certified. Before coming to Elegran, I had been working with Zillow Group and Street Easy. I worked with a lot of real estate agents and brokers, which led me to understand the highs and the lows of the business. I was highly recommended to Elegran from a close friend.

What made you decide to work with Elegran?

I was looking at two other firms who I received offers from, but I voiced some concerns I had. None helped alleviate those concerns, but Elegran CEO Michael Rossi and Sales Manager Jared Antin really helped me make my final decision. One firm seemed too transactional to me, while the other had a lack of support. With Elegran, I knew I would receive guidance, and their strong reputation in the industry confirmed my decision.

What is your favorite part of the industry?

Meeting people from all walks of life. I’ve been working in phone sales for years, but this was the first opportunity to meet people in person. I’ve gotten the chance to meet so many interesting people since entering this industry. I really appreciate working for myself as it gives me the opportunity to grow on my own. My success is fully based on the effort I give to my clients.

Can you tell me about a difficult closing you accomplished?

My client had an employee she needed into an apartment in a few weeks. One of the issues was that the employee was not from the United States without credit, bank information, or a guarantor. This was during the holidays so it took several weeks to get all the information necessary as her office was closed. I stayed in constant communication with my client to ensure they knew we were doing everything we could to make this happen and that we were committed to the deal. Finally, we were able to get everything we needed, but then leasing office was closed. We were finally able to propose an offer once they were open, but the offer was declined. After some negotiations, we were able to find a solution for both parties and the client has happily moved into her new home.

To what do you attribute your success?

My willingness to step out of my comfort zone and try new things. Initially, I didn’t plan on moving to New York City, backpacking through Europe, nor did I think I would leave a career that I was happy in. All these decisions have helped lead me to where I am now.

Can you describe your ideal NYC apartment?

I would love a sunny apartment with a wonderful view of the city skyline and a bit of Central Park as well.

Do you have any advice for first-time NYC buyers?

Have all of the required documents ready to go and an excellent credit score. Always work with a buyer’s agent who you trust, as you want to know you’re getting the best possible deal done.

Do you have any advice for new real estate agents?

Don’t take anything personally, and always do the right thing. Even if things fall through with a deal, you never know when they will refer you to a friend or family. Always check in with your clients and make lasting relationships. 

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