Sleek and Modern Luxury Tower Tops Out in Hell’s Kitchen

Written By Kristina Kennedy-Aguero | February 07, 2020 | Published in Neighborhood News
2020%2f02%2f07%2f16%2f47%2f09%2fce544ec3 e791 4991 ad50 3556231e3f4b%2f mg 0648 edit hi

Hell’s Kitchen has a new condo tower designed by innovative Dutch architectural firm Concrete. The building, which topped out recently and is called simply "The West," is being developed by SK Development, CB Developers, and Ironstate Development. Located on 11th Avenue between West 47th & West 48th Street, this 12-story tower will house a total of 219 apartments on the Hell’s Kitchen waterfront. The studio apartments are expected to be priced at $820,000 and there are also one, two, and three-bedrooms, all offering views of the Hudson river and clear skies. Each home is individually designed to offer streamlined efficiency and comfortable modern living.

Concrete is in charge of both the interior and exterior design. In keeping with the industrial past of the neighborhood, the lower part of the building is constructed of Dutch Brick with large oversized window walls. The upper five floors of the tower are known as “The Cloud”, and this part has a glass façade that is elegantly engineered to pay tribute to the Golden Age of skyscraper design. It combines state-of-the-art materials with old-fashioned elegance to create a unique and spectacular summit to the building. The tower will have a rooftop pool deck, a kid’s playroom, a dog run, a gym, and the communal cooking area will, of course, be called Hell’s Kitchen. Condo-owners will be able to enjoy the sunsets from the terrace and later sit around the communal firepit. Within the building, there are also two guest rooms, in hotel style, which can be reserved for visitors. Additionally, there is a lounge space and meeting room that can be booked for events, work, or meetings. Residents will be able to enjoy a bike ride from the building running down the greenway and ending up in Battery Park or a pleasant walk along the pathway that extends to Hudson Yards.

Concrete has already built themselves a reputation with their other innovative projects in the area. The firm designed the CitizenM Hotel Bowery on the Lower East Side which, at 21 stories, is the tallest modular hotel anywhere in the US. Covering a total of 300,000 square feet, the building houses 300 modular guest rooms along with amenities that include a bistro-style restaurant, a rooftop lounge and bar, and, at ground level, a co-working area and a plaza measuring 4,000 square feet. The Dutch firm is also responsible for the incredible Urby rentals, a unique kind of community-based development in Staten Island. The complex offers rental apartments and features many unusual amenities including an urban farm, and a water-jug refilling station, along with a wide selection of restaurants. "The West," however, is the company’s first condo project in NYC.

Originally, the Hell’s Kitchen neighborhood had a somewhat gritty reputation. More recently the area became home to many budding actors due to its proximity to Broadway and to the Actors Studio training school. Since the 1990s, the neighborhood has been experiencing gentrification and it is now becoming a very interesting area which Concrete describes as "your new Manhattan neighborhood to explore." 

Blog Archive


This information is not verified for authenticity or accuracy and is not guaranteed and may not reflect all real estate activity in the market. © 2021 REBNY Listing Service, Inc. All rights reserved. RLS IDX Data display by Elegran LLC. IDX information is provided exclusively for consumers’ personal, non- commercial use and that it may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.

Elegran LLC may or may not be the exclusive listing agent of the properties being displayed on All data displayed on is presented for informational purposes only and should be independently confirmed by all customers. All Information is compiled from both public and private sources including, but not limited to the RLS, MLS and ACRIS; each of which is assumed to be reliable. All information displayed is subject to errors and omissions regarding apartment specifications and final sale prices, and further, any unit listed may have had its listing withdrawn without notice subsequent to such information being compiled. No representation is made as to the accuracy of any description (ie: listing, close sale data, and/or building description) of any building or individual unit. All measurements and square footage are approximate and all information herein should be confirmed by customer and/or their attorney. Elegran LLC, its members, affiliates, and contributors adhere to New Your City, New York State, and United States Fair Housing Laws.